The requirement for meetings is outstripping supply, and at exactly the same time, travelers are leaning towards the validity of home-sharing within the all-too-familiar hotel experience.
How would you handle the growing demand for function rooms, especially at high traffic areas like the Melbourne CBD, and at precisely the same time keep attendees in your hotel overnight? How do you go about creating entirely new revenue opportunities altogether? Here’s a glance at how properties can go about adding square footage without investing in more real estate (or even a lot of cement).
Have You Taken A Look At Your Lobby?
More meeting space means more sales opportunity, how would you maximize the space you have today? Think creatively about how and where events can expand on your premises. Rooftops, parking lots, lobbies, courtyards… nothing is out of the question. Some options may even be a much better fit than the conventional event space you provide.
Millennial professionals are hungry for something new. They prefer out-of-the-box ideas and put more focus on identity and brand. Consider how modern office spaces are changing. Floor plans are open, ceilings are unfinished, cabling and lighting fixtures are left exposed. Depending on the event, contemporary planners might even be more likely to reserve a Melbourne based, unfinished trendy venue for hire over your fanciest ballroom at the same location.
The fantastic news is that this tendency makes it possible for the property to begin putting price tags in areas you wouldn’t have thought of before. Additionally, it usually means you could accommodate new set sections and at several sizes, which leads to a chance to fill more sleeping rooms, sell more receptions, or keep your very best function spaces available for high-value customers. Listed below are a couple of ideas to market more space in a typical hotel.
1. Hotel Lobbies
Hotel lobbies are intended to be open and inviting. With high ceilings, places to sit, and food & drinks, they offer guests a sneak preview into what hosting an event or staying at the resort is really like. A huge hotel lobby can play with a perfect host to media events or beverage receptions.
Additionally, an event in progress can include more vibrancy to the distance. Provided that events don’t prevent guests from hitting the front desk, they’ll make the hotel itself feel much more alive.
2. Parking Lots and Garages
Let us be clear, we’re not suggesting you pack a few tables and chairs into the corner of a garage five levels beneath the surface of the earth. Provided that you have a parking area with open skies above it you can set aside an area for occasions.
Think of those spaces such as a park or any outside place with tents, picnic tables, and refreshments. This environment is ideal for games, and tasks that require more space. Advertise these areas for hire everywhere; on online property sales website, on your own website, on your affiliates’ websites…
3. Courtyards and Green Space
Take a walk around the outside of your resort and look for grassy areas to repurpose as space. It may take a bit of landscaping, however eliminating a tree or shrubbery can open your hotel to some other category of events.
By way of example, corporate team building exercises look for hotels offering a combination of indoor and outdoor surroundings. Find a way to adapt your space to their needs.
Think about your kitchen staff. Their life does not revolve around your kitchen, right? You might be able to leverage this kitchen for culinary events. “Cooking holidays” are becoming increasingly popular with millennials that are looking to experience a new destination through meals and drinks.
Catch more sleeping room bargains by advertising your own kitchen as temporary HQ for aspiring cooks visiting your town.
Everything is better under the sun. Hotels are taking a look at the upcoming few decades as a prime moment for re-investment. That might imply re-modeling your rooftop to generate way for hospitality design and events. Not all buildings are designed with this in mind, however, even producing space for an event with just 15 VIPs may have a large effect on your earnings at the end of the season.
Partnerships are The Key
There are just so many ways you can extend and adapt your area to accommodate new organization. After a certain stage, you won’t discover any more change under the couch cushions. You also may not have the room to expand in the first place. Or, what if your hotel isn’t located near the popular hangouts in town? How can you still capture a meeting planner’s care when they would like to give their occasions which”downtown” feel?
That is where you can reach out to partners on your destination to increase group-sales chances in your hotel and drive new business to your spouses. After all, all the best partnerships are worth more than the sum of the parts. Following is a look at a couple of techniques to go beyond the walls of your own venue.
Restaurants and Bars
Now’s leisure and business travelers are craving something regardless of the destination: authenticity. The resort experience at a hotel room or event space doesn’t change depending upon the destination. They will always have the common standard of hotel service and same breakfast buffet. The quality, of course, varies, but all in all, the experience doesn’t go too far from one hotel to another. Decor and design of the interiors might give a different vibe, but it does not affect their experience in a direct way. As a consequent of this: planners are beginning their location search at local hotspots such as restaurants and bars before traditional spaces. That leaves hoteliers with 2 options:
Once planners reserve a restaurant event, let them decide if they want to reserve guest-rooms at a local resort, or check the waters with Airbnb.
Proactively reach out to local restaurants and bars and establish a favorite pricing referral arrangement. This way you can meet clients that are searching for something different without denying any guest-rooms into Airbnb.
Create similar partnerships with co-working spaces, as you would using a restaurant. The difference here is that you can’t accommodate the same F&B requests.
A favorite venture with a flexible co-working area provides you the identical chance to accommodate lower- worth clients, without losing prospective sleeping room earnings. Moreover, you can hold on to full-featured operate distances and focus prospecting on customers that shut at a greater speed.
We are not suggesting that you claim 1,000 square feet at your local park in the name of your premises. Public space is… general public, you can’t sell it just like how one would sell a property on private real estate listings. But that doesn’t mean you can’t incorporate the parks and open spaces your town has to provide within a group package.
Remember the corporate team building events mentioned before? Find out what planners are trying to achieve and pitch an event that makes use of your function area, nearby parks, and naturally, your sleeping rooms.
This is really where partnering with a CVB could be a significant source of referrals. Set up your property as an industry leader and winner of your city. As CVBs reception to attract major events to your destination they won’t forget your premises.
If it comes to mapping out your next event, do not feel confined by four walls and a roof! Know that you’ve got choices and get creative.